Business Identity

Identity – Wendy Fereday Swim School

Using an existing logo and a new one, a full line of marketing materials were developed.

  • bookmarks
  • postcards
  • tote bag
  • tri-fold brochure
  • multi-page booklet
  • business card
  • car stickers
  • table throws
  • tshirt, polo shirts and baby onesies
  • web design

Identity – Discovery Practice Management

Transition from Center for Discovery to Discovery Practice Management. The Center for Discovery had a specific look and feel. When they acquired a new eating disorders facility, Oceanaire, they wanted a variation on the existing look, but make it distinctive in and of itself.

A presentation folder was designed with this new look/feel. The inside of the folder carried brochures of different programs as well as a business card.

Along with this, a logo, display sign, and multiple emails were designed with this new theme.

The business card needed to be different from the Center for Discovery and Oceanaire cards yet be similar in theme.

presentation folder outside - front and back
presentation folder outside – front and back
presentation folder inside with business card and brochures
presentation folder inside with business card and brochures
business card
business card

Identity – Oceanaire Eating Disorders Program

Oceanaire was acquired by Discovery Practice Management so the marketing materials needed to reflect that Oceanire was part of DPM but was different from its sister program, Center for Discovery. Using the CFD idea, we re-branded Oceanaire with the DPM imagery but kept its existing blue color.

The logo was modified so it was more readable and a business card was created as well.

oa-brochure1
brochure front
oa-brochure3
brochure back
oa-brochure4
brochure inside
business card
business card

Identity – Charger Challenge

Annual Academic Fundraiser

Fund raising for technology, classroom supplies and equipment for the school. Each year teacher requests exceed donations and with recent cutbacks in state funding fund raising becomes vital.

The materials consisted of a 1-fold brochure, remittance card and envelope.

Target Audience: parents

Design Goal: The sunflower is a thematic element carried from year to year. Previous brochures were heavy on dark colors. The direction was to make it light and easy to look at.

chargerchallenge1 chargerchallenge2 chargerchallenge3

Identity – ONE Campaign

School Capital Fundraising

Rather than have jog-a-thons, auctions, bbqs, etc, this school decided to have one fund raiser or ONE campaign.

The materials consisted of the 1-fold brochure, remittance envelope, 2’x4′ banners, car magnets and brochure insert.

brochure front and back
brochure front and back
brochure inside
brochure inside
car magnet
car magnet

Identity Рzenpusé

This was a branding job from logo to ecommerce. The owner wanted a calalily photo as the logo for this shave gel and lotion. This proved to be challenging in the development of one-color art for the travel size packaging and clothing.

Developed for this brand:

  • letterhead
  • businesscard
  • shipping labels
  • bottle labels
  • point-of-purchase display materials
  • clothing icons
  • retail sheet
  • website
  • launch event invitation
Point of Purchase display
Point of Purchase display
letterhead and 2-sided business card
letterhead and 2-sided business card
retail sheet
retail sheet
packaging for travel sizes
packaging for travel sizes

Identity – Casa del Mar

Using the new logo, a new identity package was developed including letterhead, envelope, business card, notepad, postcard and brochure.

The brochure was to be used at the tourist center rack where the only the top of the brochure would be visible. Hence only the logo and textured background are featured on the cover. The inside shows off the rooms, grounds and common areas. The goal is to drive readers to the website.

letterhead, envelope, notepad
letterhead, envelope, notepad
business card
business card
brochure outside and opening flap
brochure outside and opening flap
brochure inside
brochure inside