Author Archives: DutcherDesign

Identity – Wendy Fereday Swim School

Using an existing logo and a new one, a full line of marketing materials were developed.

  • bookmarks
  • postcards
  • tote bag
  • tri-fold brochure
  • multi-page booklet
  • business card
  • car stickers
  • table throws
  • tshirt, polo shirts and baby onesies
  • web design

Identity – Discovery Practice Management

Transition from Center for Discovery to Discovery Practice Management. The Center for Discovery had a specific look and feel. When they acquired a new eating disorders facility, Oceanaire, they wanted a variation on the existing look, but make it distinctive in and of itself.

A presentation folder was designed with this new look/feel. The inside of the folder carried brochures of different programs as well as a business card.

Along with this, a logo, display sign, and multiple emails were designed with this new theme.

The business card needed to be different from the Center for Discovery and Oceanaire cards yet be similar in theme.

presentation folder outside - front and back
presentation folder outside – front and back
presentation folder inside with business card and brochures
presentation folder inside with business card and brochures
business card
business card

Identity – Oceanaire Eating Disorders Program

Oceanaire was acquired by Discovery Practice Management so the marketing materials needed to reflect that Oceanire was part of DPM but was different from its sister program, Center for Discovery. Using the CFD idea, we re-branded Oceanaire with the DPM imagery but kept its existing blue color.

The logo was modified so it was more readable and a business card was created as well.

brochure front
brochure back
brochure inside
business card
business card

Card Art – iaepd SoCal

For the Southern California chapter of the IAEDP (International Association of Eating Disorders Professionals), this graphic was designed to be used on their email invitation, emailed pdf and website. The art was also used for the event signage.

iaedp-socal 2011

Card Art – Self Promotion

Sent as a mass email, this was a Chinese New Year greeting to clients.

Lunar year that begins 2/3/11
This is a time of calm recuperation and recovery from the preceding turbulent Tiger year. A Rabbit year is ideal for negotiation and diplomatic relations.

year of the rabbit